I found the difference in messaging and demographic target in these two ads to be endlessly fascinating. Which one is the more effective ad? Well, they both are. They’re targeting two completely different groups of people with their message, … Continue reading
Sebastian connects the dots between concealed carry and prepping. I carry a sidearm not because I want to be a cop or rapid tactical force team member, but because I realize I will ALWAYS be my own first responder. Same … Continue reading
Last week was the last USPSA sanctioned match at Rio before the Area 2 Championship, aka The Desert Classic. With GM’s like Matt Burkett, Rob Leatham, Angus Hobdell, Nils Johannson and Vic Pickett as regular competitors, Rio is pretty much … Continue reading
Yeah, me neither. I’m a bit under the weather and still tired from a marathon USPSA match on Saturday. Talk amongst yourselves, I’ll give you a topic: Red dot scopes are neither red nor a dot. Discuss. Today will be … Continue reading
I had a chance to take the new Blackhawk leather IWB holster out to the range today to compare it head to head with the Crossbreed Miniclip. The Test: The classic Mozambique Drill, shot at 5 paces rather than 7. … Continue reading
I have two quick access safes in my house: One upstairs, a GunVault MicroVault that holds my CCW gun, and a SecureVault SV downstairs that holds a CZ82 for immediate response and home defense. I’ve had issues with the GunVault … Continue reading
So Jay reminded me that SHOT show will soon be upon us, and just like swallows to Capistrano and/or buzzards to Hinckley Ridge, we new media types need to start thinking about heading out to Vegas. Any ideas? Update: My … Continue reading
Advantages: Small, carries very comfortably and easily, reasonably priced Disadvantages: No adjustment for cant, hard to re-holster Rating: 3 1/2 out of 5 I’ve been carrying the Smith And Wesson Shield in a Crossbreed Minituck for the past few weeks mainly because … Continue reading
My niece Madeline is battling luekemia. She’s a heck of girl and may just pull through, but my sister’s family could use a little help with paying for the gap in-betwen their insurance and their out of pocket costs. I … Continue reading
Hmmn, maybe it’s not Obama’s stated desire to re-instate the (failed) Assault Weapons Ban that’s driving gun sales today. Maybe it’s that violent crimes are on the rise again, and people want to protect themselves. “The rate of violent crime … Continue reading
Kit Up! asks… You and your family are finishing up out on the range and you’re next to a couple of guys, one giving the other some instruction.You clear your weapons, get your kids off-line and start walking towards your … Continue reading
The Gun Owners Action League of Massachusetts sets the record straight: “This is a perfect example of don’t believe in titles. The bill was the greatest victory for gun owners since the passage of the gun control laws in 1998 … Continue reading